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Handcrafted glass and jewelry ware are on display in an indie vendor's booth at an outdoor market.

17 Indie Vendor Booth Ideas to Steal [+ Free Checklist]

For indie makers and artisans, having a vendor booth is more than just a chance to sell your handmade products — it’s an opportunity to showcase your creativity and connect with potential customers on a personal level.

Your booth is the first impression people get of your brand, so creating a space that draws people in and makes them want to stay is essential.

Let’s set up shop, browse some of the best vendor booth ideas for indie crafters, and help you create a memorable space at your next vendor event!

  • What is a vendor booth?
  • Vendor booth ideas and examples
  • Booth ideas mood board
  • Free vendor booth checklist
  • Vendor booth FAQ

What is a Vendor Booth?

A vendor art booth is a designated space where artisans, makers, and crafters showcase and sell their pieces and products. These booths temporarily occupy a spot at events like art shows, markets, festivals, and craft fairs.

Vendor booths typically include displays and signs that attract customers while showing off your artwork in an organized and visually appealing way. Your booth should reflect your brand, products, and creativity uniquely — but don’t feel pressured to have it all figured out by your first event!

Artist and creator Chelsea (aka Chelzart) says, “To be honest, I didn’t start with much either for my art booth. I invested a lot of my sales back into my art/brand. My booth eventually progressed over time. ‘Mural’ of the story: invest in yourself!”

Chelsea (aka Chelzart) happily standing in front of her colorful booth display at an outdoor craft fair.
Chelsea with her booth at an Art in the Gardens Event (via @chelzart on Instagram).

17 Ideas to Have a Successful Vendor Booth

  1. Brand your display materials
  2. Sit at eye level with taller chairs
  3. Demonstrate your crafty skills
  4. Utilize vertical space with displays
  5. Craft some creative, custom signs
  6. Experiment with different set-ups
  7. Design a “picture-perfect” moment
  8. Use height to draw attention
  9. Add lights to illuminate your space
  10. Create a theme for your booth
  11. Decorate walls and ceilings
  12. Have an invitation to capture customers
  13. Include smaller product offerings
  14. Plan out your packaging
  15. Offer a custom order form
  16. Find inspo from other vendors
  17. Refresh and redesign seasonally

Brand Your Display Materials

Every booth needs staples like tablecloths, EZ-UP canopies, and display boards, but they don’t have to be plain! Over time, invest in branding by printing your logo on your canopy, embroidering tablecloths, or painting displays to add color and make your booth pop.

Sit at Eye Level With Taller Chairs

Standing for hours at events can be tough, but a standard camping chair might leave you hidden behind your table. Opt for a taller chair to stay at eye level with customers, making it easier to greet them warmly.

Demonstrate Your Crafty Skills

People love seeing an artist in action! Bring some tools and projects to work on between sales. It’s a great way to showcase your talent and make your booth more approachable for someone too shy to say hello.

Utilize Vertical Space With Displays

Fitting all your products on the table can crowd your booth. Use racks, peg boards, and shelves to maximize space and keep your display open. Vertical displays make your booth feel spacious and inviting, even in tight spaces.

Pro Tip: Put larger products on the floor or back walls, keeping smaller items on the table or within reach.

Craft Some Creative, Custom Signs

It’s important to let people know who you are and what you’re selling. Signs you may want to have in your booth include:

  • Your name and/or logo
  • Your pricing
  • How to pay
  • Social media and/or website
  • Instructions for product use
  • Your slogan or story

Experiment With Different Set-Ups

Experiment with your table setup, product placement, displays, and signage to find what works best for you and your event. For example, some setups may suit outdoor events better, while certain products might sell more at farmers’ markets than at festivals.

Pro Tip: Keep a notebook handy to track what works and what doesn’t.

Design a “Picture-Perfect” Moment

Most people love an “Instagrammable moment!” Attract visitors with a fun photo-op, like:

  • An aesthetic wall outside your booth
  • A product-themed backdrop
  • A mirror with props for selfies

Be sure to display your logo, business name, or social media handle for free promo!

Use Height to Draw Attention

If your booth isn’t easily visible, make your presence known with eye-catching additions like balloons, flags, or larger signage. For indoor events with height limitations, you can attract attention with music, lights, or even creative signage.

Add Lights to Illuminate Your Space

Lighting is key to making your booth shine — literally! The right lighting draws attention, sets the mood, and highlights the details of your creations.

Pro Tip: If you don’t have access to power at the event, opt for energy-efficient, battery-operated lighting options. Clip-on lamps, portable light bars, or solar-powered lights boost brightness without needing an electrical outlet.

Create a Theme For Your Booth

Incorporate elements related to your theme, business, or products to create a fun and inviting booth!

For example, one vendor might use a construction theme for her needle-crafting tools, and another may use vintage books for her handmade bookmarks.

Decorate Walls and Ceilings

Make the most of your booth by decorating walls and ceilings with displays, backdrops, or hanging lights. However, avoid overfilling your booth — too much clutter can overwhelm customers and distract them from your products. Keep it simple and focused!

Have An Invitation

A CTA (call to action) encourages the reader to take action, like “Buy now” or “Join our newsletter.” Use CTAs in your booth to engage customers beyond the event. Some examples include:

  • Follow your social media
  • Visit your website or online store
  • Leave a review
  • Subscribe to your emails
  • Submit a custom order
  • Leave a virtual tip

Include Smaller Product Offerings

Turn your larger paintings or designs into stickers, tote bags, or smaller prints. While selling $16 prints may seem less ideal than a $600 painting, these smaller sales add up. Offering affordable items makes your booth accessible to more people, increasing exposure and keeping you top of mind for future purchases.

Plan Out Your Packaging

Your booth grabs attention, but your packaging leaves a lasting impression. Use it to reflect your brand’s personality. Eco-conscious? Try recycled materials. Have a playful brand? Go for bright colors and fun designs. Every detail reinforces your brand.

Offer a Custom Order Form

Order forms allow you to sell custom pieces or fulfill orders on items you may have sold out of during your event. Have examples of finished products so someone can see what they’re getting and envision themself with the item.

Find Inspo From Other Vendors

Step away from your booth to meet your neighbors and check out their setups for inspiration. It’s a great way to network and make friends in the creative community. You can even join some online vendor groups when you’re not at an event for ideas, questions, and support at any time!

Refresh and Redesign Seasonally

It takes time to invest in your booth, so remember to buy new pieces gradually and refresh as you go. Periodically check for wear and tear, replace items as needed, and adjust your setup to accommodate any seasonal weather changes.

Pro Tip: Practice your set-up and take-down to check for missing or broken parts.

Vendor Mood Board: 40+ Booth Ideas and Resources​

Making a mood board is a great way to source different ideas that inspire your overall vision for your booth. We’ve gathered a collection of #inspo from nifty blogs to eye-catching images to spark your creativity and guide you in crafting a booth that reflects your unique brand.

Tips and Articles from ACT

Helpful Videos from Creatives

Creative Ideas to Pin

Templates and Tools for Prints

Free Vendor Booth Checklist

Ready to take your vendor booth to the next level? Our FREE Vendor Booth Checklist has everything you need to ensure your setup is a success! This checklist will guide you through every step, from booth layout to packing essentials. Don’t miss out — grab your checklist today!

Vendor Booth Checklist for Artists and Crafters

Get My FREE Copy
Free

Art Vendor Booth FAQs

What is the Size of a Traditional Vendor Booth Space?

The size of a traditional vendor booth space is 10 feet x 10 feet, but this can vary depending on the event and location. Some booths are as small as 5 feet x 5 feet!

Most events allow vendors to purchase additional space if needed, typically in 10-foot increments.

What to Put on a Vendor Table?

Items to put on a vendor table include:

  • Organized goods for sale
  • Product displays
  • Clear pricing and signage
  • Business cards
  • Samples or freebies
  • Decorative elements
  • QR codes or sign-up sheets

What Sells Best in a Vendor Booth?

Items that sell best in a vendor booth are typically small, low-cost items, like:

  • Stickers, keychains, and prints
  • Miniature art pieces
  • Handmade jewelry
  • Tote bags and mugs
  • Holiday or themed items
  • Easy, giftable items
  • Seasonal decor
  • Handmade soaps

Having a range of prices and sizes can cater to a variety of customers and help boost your overall sales.

What Would Make My Booth Stand Out?

To make your booth stand out, try using:

  • Eye-catching designs
  • Interactive elements
  • Themed set-ups
  • Photo opportunities
  • Personal touches
  • Clear branding

Having a unique element leaves a lasting impression on your ideal customer and is a good reflection of your brand.

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Picture of Brianna Hale

Brianna Hale

Brianna Hale is a Marketing Communications Specialist at ACT Insurance. She specializes in all things craft insurance—from event liability to covering an Etsy business and more. Outside of work, she can often be found at a concert, traveling, or practicing film photography.
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