It only comes once a year and it is one of the most fun holidays in the United States. Nope, it’s not Christmas, Thanksgiving, or even New Year’s Eve. It’s St. Patrick’s Day, and green is the word for this holiday.
Like other major holidays, there are St. Patrick’s Day arts and crafts festivals that you can attend to sell your products, meet new people, and gain new life-long customers. To do this, though, there are three ways you should prepare beforehand so you don’t get in a pinch — and not just for not wearing green.
Be Prepared Physically and Materially
While taking care of your body is important, especially because you might be standing on your feet for hours at a time, this isn’t exactly what we’re talking about. You must prepare all of the physical items you need at the event — including stuff to get to the event, set up your booth, sell your products, and keep the booth going.
Additionally, you will want to:
- Make sure your car is tuned up and ready to get you to the event.
- Make sure you have plenty of product on hand.
- Arrange for someone to replace you in your booth if you need a break.
Having all of these things taken care of beforehand will make things run much smoother.
Be Prepared Financially (Get Insurance!)
In this case, being prepared financially means two different things, both of which are very important. The first is to make sure you have plenty of cash so you can give change. Also be sure to have a way for customers to pay if they don’t have cash, such as a credit card machine.
The second is to have liability insurance before the event starts. Nothing could be worse than making a profit at an event only to lose it all – and possibly more – because of an accident that happens in your booth. Artists, Crafters, and Tradesmen (ACT) Insurance offers policies to help you have the liability coverage you need to safeguard your finances from accidents that may occur at the event.
Be Prepared for the Theme of the Event
This one might not be as obvious, but your booth should match the theme of the event. If you are at a St. Patrick’s Day event and you’re not wearing green or have some holiday-themed decorations at your booth, it can give shoppers the wrong vibe. People might think of you as someone who only wants to sell things and not have fun, making them feel less inclined to support and shop from you.
Sometimes the smallest gestures, decor, or outfit (like wearing green in this case) can go a long way in attracting customers to your booth.
Preparing for the event in these three ways can help you get your arts and crafts out there for people to buy.
